This study examines how social media marketing impacts brand graphic, model have confidence in, and purchase intention within the context of beauty facilities in Jordan. The study provides a product that outlines the impact of social media marketing strategies on shopper habits. To help the proposed model, a quantitative process was used to collect data as a result of online surveys. The sample consisted of 374 respondents selected by non-probability convenience sampling tactics.
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results exposed that social media marketing performs a substantial job in stimulating customers' paying for intentions. Spe-
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social media marketing for a technique to join with online consumers, as highlighted by Elaydi (2018) who discovered that digital
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